Artists deserve better tools to assist them in their creative journey.” Jay-Z tweeted about the pact Thursday, “I said from the beginning that Tidal was about more than just streaming music, and six years later, it has remained a platform that supports artists at every point in their careers. One of Tidal’s differentiators has been its high-fidelity audio offering Spotify plans to launch its own hi-fi tier later in 2021. Tidal, which hasn’t disclosed subscriber numbers, has managed to hang on in the streaming game amid competition from huge rivals like Apple Music and Spotify. Other Tidal artist-owners include Beyoncé, Alicia Keys, Coldplay’s Chris Martin, Kanye West, Madonna, Nicki Minaj and Rihanna. Everybody loves free.In 2015, Jay-Z led a consortium of artists in a $56 million deal to acquire Norwegian streaming company Aspiro. If audiophiles are still unsure about their investment, the company is currently offering a free seven-day trial. “It’s for people frustrated by the progressively worse fidelity we’ve gotten from music,” says Chen. Does that mean discerning ears are willing to pay $20 a month to hear Physical Graffiti in hi-fi? TIDAL thinks so. The tide has turned, and our listening habits have changed. Five years ago, it was unclear whether or not listeners would ditch their iTunes libraries for more comprehensive, cloud-based apps. Dre’s Beats Music and Beats Electronics for its lucrative headphone business and its streaming service. Last year, streaming services made more money than CDs. Audiophiles obsessed with Taylor Swift can now stream most of her catalogue, and Led Zeppelin’s, in hi-fi. It also provides its own Shazam-like service and over 75,000 high-definition music videos. Some of its editorial content includes compelling interviews curated by Talkhouse. A deal with T-Mobile has already been confirmed. Presumably, Hov will be more involved in marketing and promotion in the coming months. Its Swedish-based parent company, Aspiro Group, was purchased for $56 million by Jay Z in February. Unlike Deezer, it works across multiple platforms and you don’t need specific hardware. TIDAL does have a few selling points that differentiate it from its competitors, though. Related Storiesĭo We Really Still Need Album-Release Dates? in September of last year exclusively through Sonos. Rdio has about 500,000. TIDAL’s only direct competition is the European-based company Deezer, which has about 5 million subscribers and launched its lossless streaming service in the U.S. You don’t even need to pay! But for quality, you have to pay.” Spotify’s sound quality isn’t the best (320 kbps for some users), but the company had over 40 million active users as of last year - the highest number in the industry. “This service is not for everybody,” he told The Verge. The problem is, at $19.99 a month, competing against the more well-worn services like Spotify and Rdio, which cost half as much, is going to be difficult.ĬEO Andy Chen is unfazed. The company plans to appeal to audiophiles and others by offering lossless, 1,411 kbps, 44.1kHz/16-bit sound, curated editorial features and interviews, commercial-free music videos, a sleek design, and a stamp of approval provided by none other than Jay Z. TIDAL, the latest and most expensive streaming service to enter the market, isn’t for the average listener. The average listener probably doesn’t know when he or she hears high-fidelity music.
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